People highly value and appreciate the freedom of mobility. No wonder that our cars – the central means of individual mobility – have become our most important status symbol and that the costs associated with them are one of the biggest expense items in our personal budgets. However, it does seem that we are at the beginning of a major change that will redefine our vehicular mobility, especially in cities. There are many reasons for this. For one, the value of individual mobility and the value of using privately owned cars is decreasing.
Author: Marko Javornik
Marko Javornik is an expert in software technology innovation and digital transformation. With more than 20 years of experience, he has led large scale software technology projects developing global business solutions in various industry verticals, including financial services, energy management and automotive. Marko is an enthusiastic believer in forming strong partnerships based on the principles of Open Innovation. Currently, he holds the position of VP/GM Mobility & Travel at Comtrade, one of the largest IT companies in South East Europe.
Marko’s area of focus is on reinventing auto mobility by bringing advanced back-end technology to the market to enable new concepts of Mobility as a Service, such as car sharing, ride sharing and shuttle services. He has published several though provoking articles on how the automotive industry will be disrupted with significant changes in the business models and user experience.