Given the fact that a growing number of IT companies on the Serbian market is facing the similar problem today, and that’d be the lack of experienced Software Engineers and other IT candidates who are actively seeking for new job opportunities, we raised one question – what needs to be done in order to attract their attention? What are IT candidates generally searching for? For whom they want to work? Which benefits are they used to have? What are the key factors when they’re deciding whether they’re going to change their current job or not? Is money really a decisive factor?